Category Archives: eCommerce

Ownism is an Online Shopping Social Marketplace in Goa – India

Ownism is an online platform for users to sell and buy their products,  with socialization features, they can earn points called O-coins in INR.  Based in Goa – India since 2017.

How to Optimize Your App Store Keywords?

The name and description of your App play a vital role in how people explore and download your mobile application. Let’s have a look at some of the best tips help you optimize your app store keywords.

Your mobile app is available on the iOS and Google App Store. It is innovative and looks fabulous. And, you have a strong belief that several users will install and love your mobile application. But, you really need to understand that your app is invisible to the audience you are targeting. It is lost in the highly-competitive app marketplace amongst other applications, which are diverting possible users away from you.



The competition is very high nowadays as there are more than 2 million applications available at the App Store. Did you know that 65% of apps are explored directly from a search option on the App store?

Considering the number of available apps, it’s time to use a powerful App Store Optimization (ASO) strategy. ASO is just like Search Engine Optimization (SEO), but it is used for mobile apps. It is the strategic process of improving the visibility of your mobile application in the app store while optimizing a set of factors. If your newly-launched app is visible to at the top of the search results, you will naturally see more downloads. Before you choose an app maker and start the development process, you need to consider several significant things; some of them are listed below:

Name of your app

The name of your app must be related to the product or services you provide. The name is an important factor that may help you be found in app store searches. Consider using a shorter name that fits better on different screen sizes. You can use one or two keywords that describe your app in the best way possible. The keywords need to be different yet relevant.

Add a description

Only Google’s play store allows you to add the description of your mobile application. Make sure the description is appropriate and illustrative that provides users with the brief information of the exciting features of your app. Don’t forget to add the main keywords in the description. This would work in the same way one add keywords to the articles and blogs.

Add screenshots of your app

Pictures are more effective than words. When your mobile application is struggling with a wide range of other apps, the high-quality images can have a great impact on the conversions. Make sure to provide multiple images that can give users a quick idea of how the app works and looks.

Add keywords as tags

The best thing about Apple’s App Store is that it enables you to insert about 100 keyword as tags, but again you need to make sure they are relevant yet sensible. This will give you an opportunity to rank in more searches. You should not only consider the tags that well describe your app but also use the words most users search for. Moreover, look over to your competitors as wellFeature Articles, in case you may be missing some significant keywords or tags.

The name and description of your App play a vital role in how people explore and download your mobile application. You need to consider all these above-mentioned tips before making your app live.

Source: Free Articles from ArticlesFactory.com

Ways To Protect Your eCommerce Site From Cyber Criminals




This technology driven era is quite susceptible to potential security threats from hackers and cyber criminals. The one particular sector which obviously stands at greater risk is the eCommerce business.

With faster checkout systems plus easy buying and selling options facilitated online, people nowadays resort to greater amount of online shopping and transactions, thus creating significant chances of security breaches and attacks. Listed below are some ways to protect your eCommerce site from cyber criminals so that neither you nor your valuable customers face any sort of data or financial loss. Read them and adopt them as part of your Ecommerce site development strategy in order to keep your Ecommerce business fully safe and away from becoming a cybercrime victim.

Opt For A Secure Platform
No doubt, there are a lot of open source platforms out there which make eCommerce website development and hosting easy. However, the risk involved in open source platform is that everyone has access to the strategic source code implementation. Hence it is highly advisable to resort to Object Oriented Programming based platforms for building your Ecommerce site in order to eliminate any chances of leaks and loopholes.



Ensure Payment Card Industry (PCI) Compliance
Online shopping is primarily dependent on strong security measures, both for the eCommerce store and the customers who come to the store to shop for their desired products. PCI compliance provides for a better security option by enabling a secure checkout system. This helps protect the site from any potential sneak-in of cyber criminals into the payment details and transactions of the customers.

Incorporation Of Strong Passwords
Most passwords employed by customers during the ‘Signup’ process are usually simple and quite easy to guess. Incorporation of better and stronger password often makes it difficult to crack. It is also considered that greater the length of the password and greater the complexity of characters used, lesser are the chances of security breaches into the system.

Use End-to-End Encryption
Encryption means those algorithmic procedures which manipulate the data for complex restructuring using specific public and private keys. This ensures that even if the hacker attacks the line of communication, he /she would not be able to successfully decipher the encrypted data. Thus, one can easily avoid any security breach, by implementing such highly effective encryption codes for every channel of communication between the customer and the business-end accordingly.




Discard Sensitive Data
There is absolutely no need of keeping any sensitive data like credit card information of the customers, their identification numbers if any, customer’s personal information, etc. in the database. This will keep off the cyber criminals from accessing your database. Moreover, even if they at all succeed in cracking up the database, they would not find any customer information relevant to their ‘ill-intentions’.

Suspicious Activity Alerts
Implementation of a highly effective notification based system whenever the site detects any unauthorized or suspicious activity is crucial for the System Administrators to detect any threat or attack. Such notifications or suspicious activity alerts will help the administrators to immediately take anti-cyber attack steps. This will ultimately stop the particular cyber criminal from achieving his/her objective.

Implement Penetration Testing
Penetration Testing refers to ethical hacking schemes wherein a set of white hat hackers are deployed to detect any gaping security holes in the system. Incorporation of such professional hackers also ensure that there is a complete ‘proofreading’ of your eCommerce website security standards. This paves way for better security features of your eCommerce business on the whole.



Perform Constant Monitoring
Monitoring of your eCommerce website 24*7 helps in instant detection of any security breach. Constant monitoring also gives a better insight into the website performance levels, depending upon which the required corresponding statistics can be changed or modified for enhanced customer data security and customer satisfaction.

Keep ‘Updating’
It is essential that your eCommerce website stands totally compliant to the latest software updates released by the eCommerce platform. This will help you in improving the performance levels of your eCommerce site. Moreover, installing the updates is also a foolproof way of making your eCommerce site more safe and secure, away from the clutches of cyber criminals.



Provide Security Training
Employees, when empowered to deal with any security breach situations, can perform with the greatest efficiency to fight the situation to quite a great extent. Providing the necessary security training to the employees/staff of your eCommerce business guarantee that they will never fall prey to any fraud. Such a security training will also help the employees/staff to take emergency measures as soon as any hacking or attack is reported. This will give you time to rope in a Cyber Security Expert to clear the mess!

With the latest technological advancement, there has been some significant rise in cybercrime activities, especially on online businesses. Such things can be dealt with successfully only when one is equipped with the foundational knowledge about such crimes and how to avoid them. You should also be aware of the latest eCommerce software solutions provider so that you can select the best for building your eCommerce site. For this you can visit the Best eCommerce Platform Software listing given on SoftwareSuggest. Thus, it is highly mandatory that every eCommerce business owner adopts the above mentioned security measuresArticle Submission, so that they can safeguard their eCommerce business and thereby gain greater financial growth and success!!

Source: Free Articles from ArticlesFactory.com